Aloft features hot air balloons, music, lots of new attractions

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After more than 30 years of entertaining the Upstate, the festival formerly known as Freedom Weekend Aloft has undergone a major makeover including a new name, a new logo and an emphasis on adventure attractions.

“The new Aloft is all about giving people reasons to spend the entire day with us at Heritage Park,” said Executive Director Cindy Nelson, “We want people to be actively engaged, never running out of attractions to explore.”

Kicking off Aloft’s new image in 2013 will be performances by country artist Kip Moore, Emerson Drive, Andy Grammer, Corey Smith, Third Eye Blind, Sister Hazel, OutShyne and 50 other bands. “This year’s line-up is about quality and variety,” says Nelson, “We’ve never had so many choices for entertainment.”

From May 24-27 Simpsonville’s Heritage Park will feature those concerts along with 80 hot air balloons, a zipline over the causeway, 4 satellite entertainment stages, a craft beer experience, painting classes by Sassy Paints, stand-up comedy, gourmet food trucks, patriotic tributes, RC airplanes, ultralight planes and more.

Professional athletes will amaze festival-goers with tricks and jumps as they participate in slackline competitions. There will also be an interactive slackline zone by Gibbon Slacklines so attendees can try the sport for themselves. Large pools will be brought in to allow for stand-up paddleboarding and kayaking demonstrations.

Tickets are available at www.Aloft.org Advance tickets are $8 per person. At the festival gates tickets will cost $12 per person before 4 p.m. and $15 after 4 p.m. Children 12 years old and under get in free with adult admission purchase

Aloft presented by Greenville Health System is a 501c3 non-profit that gives back to charitable organizations. For more information go to their web site at www.aloft.org.