Main Street Williamston Branding Charette this week!


By David Meade

The Main Street Williamston Branding and Marketing “Charette” (workshop) for the Town of Williamston will be held on Tuesday and Wednesday, April 29 and 30 at Town Hall.

Input from the two day session will be used to develop an “image” and graphics that will be used in Williamston’s future revitalization efforts.

Main Street Williamston Executive Director Caroline Alex said a professional branding and marketing team will gather input during roundtable sessions held during the two day period.

Various sesssions on both days will include input from the Town of Williamston, Greater Williamston Business Association, Main Street committee members, local business owners, students and the community.

The public is invited to a community-wide input session on Tuesday, April 29 at 6 p.m. in the Pink Room at Town Hall.

“This is a time where we have our community members share their thoughts, stories, feelings, and opinions on why they love about Williamston and what they think makes it great,” Alex said.

GWBA members are invited to attend a one hour session Wednesday morning at 8:30 a.m.

The Charrette Team will use the input received from the various sessions to guide them in their creation of Williamston’s identity.

The Branding and Marketing Team will unveil logos and graphic design plans for the town and related entities including the Main Street program, parks, and festivals on Wednesday, April 30th at 6 p.m. at Town Hall.

All community members are invited to attend and give feedback to the team at both of these sessions.

The Charrette Team is made up of Randy Wilson from Community Design Solutions, Inc; Ben Muldrow from Arnett Muldrow and Associates and Beppie LeGrand from Main Street South Carolina.

For more information about the workshop or Main Street Williamston, contact Caroline Alex, Executive Director at 864-617-5986.